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Common uses for unique visitors include:. The most basic use for a unique visitor count is getting a snapshot of a website's popularity in a given moment. This information can be used to determine a site's ranking and get an understanding of the reach you will receive by advertising or posting an article on that site.
When selling advertising space on your website, the number of unique visitors you attract is important to establish your value and get a higher price for each placement. Similarly, if you are purchasing an advertisement on a company's website, you should inquire not only about the total page views you should expect on your ads but also the number of unique visitors you can expect to see your advertisement during its placement.
While unique visitors provide an impression of a site's popularity at the moment, by tracking your unique visitors over a series of days, weeks or months you can monitor its overall growth. This is useful for assessing the effectiveness of your advertising or content strategies. Indeed Home. Find jobs.
Company reviews. Find salaries. Upload your resume. Sign in. Career Development. What is a unique visitor? Why are unique visitors important? How are unique visitors measured? Related terms. Total page views. Average visits. Interactions per visit. Visit duration. Bounce rate. Value per visit. Cost per lead.
Customer avatars. Example of how unique visitors are used. Determining a site's audience size. Your bounce rate can be essential when it comes to getting that position in the s on the first page of a search query. When visitors click on a result they see in Google or Bing, for example, they need to find specifically what they are looking for. Otherwise, they are going to click the back button on their browsers, and then select a different result on the search page. Sometimes, it takes just one second or less for people to make up their minds on whether they want to read an article and if it is relevant to them or not.
The click-through-rate is extremely important for search engines. If a user leaves your site almost as quickly as it accesses it, this will influence your rankings in the long run — and in a negative way. That means that the text people stumble upon needs to be extremely enticing so that they click on the button and at least spend more time on your website — therefore telling the search engines that people are engaging with your content more.
It is a pretty good indicator when it comes to assessing how loyal your readership is. Do they come back for more or do they just leave your site after a couple of seconds upon not finding what they are truly looking for? This is another metric that can be used to tell what loyalty your readership has for your website. But the whole point is that while this unique visitor matters since it all adds up, they should both spend a bit more time on your website hopefully more than a minute and after finding the information they need, they should go through your other articles.
The reason we have mentioned this metric in relation to the website unique visitor one is that it can matter in the grand scheme of things. For example, just one visitor that checks out your website twice or three times per week and looks at three pages each will increase both your number of interactions, but also the number of total page views. For example and in relation to what we have mentioned before, it is a good way of deciding on a price. Sure, there are a lot of ways you might be able to tell what you can ask for an advertising campaign, an advertorial, or the placement of a banner on your website.
Moreover, these days you might be able to combine a variety of other marketing methods, so you could, for instance, offer packages where you mention the brand or its products on your Instagram stories or in a post, on your YouTube channel, and also write an article about trying out the services.
Many influencers offer such packages these days and depending on their number of followers, they can ask for higher prices. The number of unique visitors is also a metric that can be used by you when you purchase guest posts, for example. September 2, Answerthirst Editor 0 How do you explain diction? Save my name, email, and website in this browser for the next time I comment.
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