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It added to its complete package for the users which eventually led to people spending more time on Facebook other than just scrolling down news feeds or sending messages. Some analysts believe that it was better for Google to put more effort into Orkut instead of releasing Google Plus which never took off. Orkut had a strong base in Brazil, India, and a few other countries. When Facebook tried its best to stay ahead in the market, Orkut remained stagnant. On September 30 of the year, it was finally decided that Orkut would be dissolved by Google, with a parting note in its last Orkut blog.
However, Orkut made its comeback with Hello, the next generation of Orkut. As a new step in the social media market, Hello has a long way to go. Did we miss something? Come on! Tell us what you think about our article on why Orkut failed? Yes, add me to your mailing list. This site uses Akismet to reduce spam.
Learn how your comment data is processed. Contents show. Source: Wikipedia. Source: Flickr. Also, Google, on knowing all this, could have worked more on Orkut and made it better.
Google also proved to be successful in other ways. From Orkut, there is one lesson that startups and other companies can learn. Coping with competitors is extremely important. Orkut, being launched by Google, could do it but still failed to do so. Orkut failed in that too.
Very small mistakes have led to the shutting down of a company that was started by Google. After all, little drops of water make a mighty ocean and hence little mistakes that companies do can put them in a very bad place. On June 30, , Google announced that Orkut would be shutting down completely on September 30, Users could export their photo albums before the final shutdown date. Orkut profiles, scraps, testimonials, and community posts could be exported until September Today, they remember Orkut as something they 'did' before Facebook.
Facebook was the main reason behind Orkut's failure. Though redesigned several times Orkut was not able to retain its user base. Facebook kept it as simple as it could for the user so Orkut's loss was Facebook's gain. Orkut never tried really to take up to revive itself. Orkut was one of the most visited sites in countries like India and Brasil in However, it had to be shut down due to the growing legal issues.
Facebook is better than Orkut because it has more security, while Orkut has less chance of malware. StartupTalky Niku Mandal. Founder Naresh Goyal is beinginvestigated by the Enforcement Directorate ED and a large number ofex-employees still remain jobless after the airline shut down its operations inA…. StartupTalky Lakshya Singh.
Google began as an online search firm, but it now offers more than 50 internetservices and products from e-mail and online documentation for mobile phones andtablets computers.
In addition, acquisition of Motorola Dynamics has put itin a position to sell hardware as a mobile phone. StartupTalky Krishna kumar. StartupTalky Sushree Sangeeta Behera. Subscribe to StartupTalky Get the latest insights delivered to you right in your inbox Subscribe. Check your inbox and click the link. Sorry, something went wrong.
Please try again. Published by. The reason was a lack of a good user base, and many users began shifting to other social media platforms from Orkut. That was because of the emergence of other platforms that were in many ways greater than Orkut. People love sharing and maintaining a profile on social media. However, they also expect some privacy. That was one of the biggest reasons why Orkut shut down. Facebook, on the other hand, had a few privacy settings. That made users jump to Facebook.
The website was fast and operated well initially, but a few redesigns later, it turned slow. The issue got significant with an increasing user base, and hence the users had to wait a long time to reach the landing page. They were always keen to find out what the user wants and update the website accordingly; adding some privacy options put Facebook ahead.
If Orkut took the same decision, they could have kept on for some more time. Coupled with that, Orkut was restrained to personal interactions only, whereas Facebook was molded to be a platform for online marketing and advertisements and such. Orkut lacked features like games, sharing, and liking posts which are the crux for marketing, while Facebook packed those options.
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