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Will Don get a happy ending via self-acceptance? Or will he fizzle out, along with all that he represents: the self-made man made real and successful by representing, and deeply identifying with, the brands he touts? Still, Don drives the conversation around the show. Is it merely his bad boy charm that we find alluring -- or is it something more?
Someone a teenage anthropologist would marry. To counter the prevailing notion that consumption occurs when advertisers instill false wants, the authors suggest instead that emulating high-status individuals is instinctual. Owning socially valuable products stimulates our Behavioral Activation System, which is responsible for sensations like elation.
The book cites a plethora of studies showing how brands help us connect in the same way socializing does, thereby making it a sufficient replacement for other modes of identity-making. Showing off our connection with certain products provides a quick hit of the social value-amping good feelings we get when we're praised by loved ones, complimented for our artistic tastes, praised for our bravery, or admired for our intelligence.
This explains why Don, while shallow, is admired -- even envied. Quartz and Asp write off Rousseau's concept of the "Noble Savage" -- the poor citizen whose lack of aspirations leads to fulfillment -- suggesting that because our instincts guide us towards acquisition-induced happiness, consumption is a more honest pursuit.
To suggest that the biological reward of consumption makes it as valuable as deeper, more challenging forms of self-expression is a radical and limiting belief. Without much of a personal identity of his own -- he actively severed ties with anyone related to his tumultuous upbringing -- Don seems to truly live the messages he sells in meetings, making his pitches deeply emotive and effective. This may be precisely why viewers care about him, in spite of his nihilistic tendencies.
Underage binge drinking dramatically increases risk of the top three leading causes of death: homicide, suicide and unintentional injury. Doctors are split on whether moderate levels of drinking are fine, but some evidence exists that even light drinking might be bad for you. Hangovers are a relatively minor side effect of drinking compared to potential harms on the cardiovascular system, liver damage and an increased risk of getting various forms of cancer, as well as things you can only get from drinking like alcoholic hepatitis or alcohol-induced cirrhosis.
Even if high levels of drinking directly made people feel happier, it's doubtful any doctor would recommend you install a bar in your office like the constantly-faded cast of Mad Men. However, there's no evidence to suggest causation. If character is destiny, this show is teaching us a grim lesson about what happens to those who cherish their coolness over everything else. News U. Politics Joe Biden Congress Extremism.
Special Projects Highline. HuffPost Personal Video Horoscopes. Follow Us. Terms Privacy Policy. Part of HuffPost Entertainment. All rights reserved. Are you starting to hate Don Draper?
Don't worry, you're not alone. As time goes by and Don gets older, however, his cool is starting to lose its luster. He's not out of touch yet, but it's a matter of time. Mike Hogan, Contributor. Suggest a correction. And of course there is the ladies. Beyond the chain smoking and alcoholism, what makes Don Draper so damn cool?
Sterling and Cooper crack me up. But I do wish I had more Don Draper discipline. I talk too much, and my emotions are far to manic. It will have to start after this post, because there is no way Don Draper would ever admit to this level of weakness.
I love Mad Men. The whole cast does such a wonderful job that it is hard to think of these people in modern day. Betty, Joan, Roger and Don all seem to have been plucked right out of Quite frankly, if you really want to be a success… find yourself a Joan.
She is the office manager who is on top of everything. Don Draper is cool because he chews on his failures and hides them away from the outside world.
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