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Offering an "Italian style" hairdressing service, the unisex salon grew into an international brand and staple of the British high street.
Mr Mascolo, who was the chief executive of the firm, died on Sunday surrounded by his family. The Mascolo family were Italian immigrants who arrived in England in the s They settled in Clapham, south London, where the brothers opened their first salon. Hairdressing ran in the family and Mr Mascolo senior - a celebrated hairdresser in his own right - taught all four of his sons to cut hair from a young age. Founded during the "swinging sixties", Toni and Guy offered a unisex service that appealed to both men and women, in contrast to traditional barber shops and woman-only hair salons.
However, the South London location was proving to be a challenge when looking to recruit driven team members or finding publications willing to publish the photographic work they were now starting to produce.
Finding a location in the West End was no easy feat for a couple of young Italian hairdressers without financial backing, but the brothers knew it was a move that they needed to make. Within two years, the Mayfair salon was fully booked.
Always pioneering in their approach, the brothers realised the potential in recording these live experiences and launched a series of educational videos for hairdressers to learn from, together with the tools needed to recreate the looks of the era. Long hair work still dominated these exhibitions and through the use of new product innovation like gel, this work progressed towards Avant-garde hair. The brothers saw an opportunity to further expand the business : The creation of a hair care range that could reproduce these looks.
In late , the brothers established the TIGI brand. In Bruno moved to America to establish a base in Dallas, Texas with an aim of developing a stateside presence. The first hairdressing company to expand in this way, by the end of the decade Toni had launched salons in Twickenham, Surrey, followed closely by Brighton, East Sussex and Guildford, Surrey.
Their combined directional and experimental approach saw them pushing new boundaries to huge critical acclaim. By the end of the decade Anthony had won the titles of London, Avant-garde and British Hairdresser of the Year with the Artistic team winning Best British Artistic Team twice at the newly launched British hairdressing awards. Meanwhile in the USA, Guy had joined Bruno and together they continued to expand the salon network, opening company-owned salons across the state of Texas.
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